Pink Planet Experience
Atlantic Records artist Pink Sweat$ teams up with tech platform Anything World to create a new type of interactive music experience
To celebrate 100 million views on Pink Sweat$ hit single ‘At My Worst’ from his recent debut Album ‘Pink Planet’, we’ve created a fun interactive music experience based on the R&B doo wop-inspired bop. It’s a browser based rhythm game optimised for mobile.
When connected with Spotify the experience is synced to the track. The user travels through an animated 3D version of Pink Sweat$ Pink Planet. Tap on the screen to the beat to gain points. If you miss the beat you will lose points.
It’s a very addictive game mechanic and let’s the fans dive into Pink’s fluffy world of positivity, love and optimism.
Anything World crafted the digital experience in collaboration with Pink Sweat$, Warner Music’s Global Marketing inhouse digital and creative tech team, Firepit Technology and Atlantic Records.
Have a go and let us know what you think!