Ministry of Sound: Voice Activated Snaplens
Ministry of Sound has launched a voice-activated Snapchat filter as part of its 30th birthday celebrations.
The interactive filter was created in collaboration with Sony Music UK's creative and strategy hub, 4th Floor Creative, and artificial intelligence start-up Anything World.
Users are invited to be transported to a time in the club's 30-year history by saying which decade they want to appear in. The filter then adjusts showing flip phones for the 1990s, iPods for the 2000s and virtual reality headsets for the 2010s.